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Saladworks Looks to Shake Things Up By Adding Frutta Bowl To Its East Norriton Location



EAST NORRITON, Pa. (June 30, 2021)Saladworks, the nation’s leading fast-casual entree salad franchise, and Frutta Bowls, a restaurant concept structured around specialty Açai bowls, will debut a co-branded restaurant location in East Norriton July 7. Located at 95 E. Germantown Pike, the new restaurant focuses on salad and Açai bowl customization through its array of over 60 fresh, flavorful and healthy ingredients – allowing guests to create a meal as original as they are. In addition to a wide array of chef-created Signature recipes, Saladworks and Frutta Bowls offer create-your-own options, including salads, wraps, soups, bowls, smoothies, protein bites and more.

Saladworks will reopen with the addition of Frutta Bowl, picture from 6/30/2021

To commemorate the new Saladworks and Frutta Bowls co-branded location, a Grand Opening celebration is planned for July 7 with a VIP Lettuce and Fruit Cutting event at 10 a.m. The first 50 guests also qualify to receive one free salad a week for a year by signing up to become a Saladworks Rewards member and making a purchase on opening day. Prizes and Saladworks merchandise will also be given out to guests throughout the day. The restaurant will be open every day of the week from 10 a.m. to 9 p.m.

Saladworks has spent years creating a menu that caters to everyone’s nutritional needs (vegetarian, vegan, flexitarian) and diets (Keto, Paleo, Whole 30, etc.). While the menu includes 12 chef-created Signatures, the Saladworks experience allows guests to express their creativity and make any meal as original as they are, utilizing a wide range of fresh ingredients including a base of greens, grains or a combination of both. For an additional level of customization, guests can order any of these flavors as a Salad, a Warm Grain Bowl or a Wrap.

Frutta Bowls represents more than just a meal or snack to sate an appetite for the moment – it serves as “fuel” that stimulates your mind, energizes your body, lifts your spirit and feeds your soul. The menu features customizable Bowls, Smoothies and Protein Bites that are packed with vitamin-rich superfoods such as Acai, Pitaya and Kale that are high in antioxidants along with almonds, blueberries and dark chocolate to help boost immunity levels.

“The shared DNA across all WOWorks brands is that we view our food as ‘fuel’ to help stoke the passions of our guests and help them live their best life,” said Mark Mears, Chief Marketing Officer of WOWorks, parent company of both brands. “We are looking forward to offering our Saladworks and Frutta Bowls guests virtually endless combinations of highly customizable, healthy, flavorful and nutritious meals within a single location.” “The synergy of these two popular brands coming together is exciting, and signifies the first of many more co-branded restaurants to come.”

Open from lunch through dinner, the new local restaurant offers online ordering and delivery through third-party delivery services such as Uber Eats, GrubHub and Door Dash. Guests can join the Saladworks Rewards program and download the app for exclusive, members-only rewards, special offers and guest perks. In addition, a full array of Catering options are available to feed any size group with fresh, flavorful and nutritious menu items – from in-home gatherings to office parties or special events – including food-safe, individual packaged meals.

For more information about the local restaurant, visit https://saladworks.com/ or https://fruttabowls.com/.





ABOUT SALADWORKS:

Founded in 1986, Saladworks is the nation’s leading fast-casual create-your-own salad destination, with over 140 locations across 18 states and two countries. Saladworks encourages guests to be original, giving them the option to choose from salads, warm grain bowls or wraps, along with an endless array of fresh vegetables, fruits, proteins and delicious dressings. Ranked #7 on Fast Casual’s Top 100 Movers and Shakers in 2021, Saladworks has been delivering the most original and incredible salad experience to guests for 35 years. For more information, visit www.saladworks.com.

ABOUT FRUTTA BOWLS

Founded in 2016 to fulfill a need for fresh and flavorful plant-centric dining options, Frutta Bowls has since grown from its original location in Freehold, New Jersey to more than 30 locations. From Acai to Zinc, Frutta Bowls uses only the freshest, ripest and most flavorful plant-based, whole-food ingredients featured in customizable Bowls, Smoothies, Toasts and Protein Bites. For more information, visit www.fruttabowls.com

ABOUT WOWWORKS

WOWorks was formed in 2020 with a mission to help guests pursue their passions and live their best lives by serving healthy, nutritious and flavorful meals along with first-rate hospitality. Fully owned by Centre Lane Partners, LLC, WOWorks’ portfolio consists of: Saladworks, the nation’s leading fast-casual salad brand; Frutta Bowls, a unique restaurant franchise serving a variety of superfood bowls, fresh fruit smoothies, protein bites and more; Garbanzo Mediterranean Fresh, a popular Mediterranean restaurant concept; and most recently, The Simple Greek, which offers a fresh and healthy take on traditional Greek recipes in a fast-casual setting. WOWorks seeks to drive explosive growth across all of its brands through a variety of channels, both traditional and non-traditional, including ghost kitchens, food trucks, grocery retail and more.


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